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"The Creativity Crisis"

"The Creativity Crisis"

Source: Newsweek, July 19, 2010, "CREATIVITY IN AMERICA" The Science of Innovation And How To Reignite Our Imaginations" by P.O. Bronson and Ashley Merryman.

Accepted Definition of Creativity  - "Creativity is the production of something original and useful. To be creative requires divergent thinking (generating  many unique ideas) and convergent thinking (combining those ideas into the best result)."

Using Torrance's Creativity Index For Testing The Results:

"Creativity scores had been steadily rising just like IQ scores until 1990.
Since then creativity scores have consistently inched downward. It is very 
clear and the decrease is significant. It is the scores of younger
children in America - from kindergarten through sixth grade -for
whom the decline is most serious." 

US Flag

Source: Book - "Hot Flat And Crowded" by Thomas L. Friedman, 2008

"Part of Earth Week is 'No Child Left Indoors Week'. It has as its function
to develop a greater awareness among schoolchildren and their families
of the 'web of nature' out their back doors and to encourage students
and their families to be good stewards of their larger home 'Planet Earth.'
Why? People don't preserve what they don't respect and revere."

"Research indicates that visits to our state and national parks have declined
25% in the last decade as our kids remain indoors watching T.V. and playing
computer games. America is falling behind other countries in the earth-based

"Children who connect with nature perform better in school, have higher SAT 
scores, exhibit fewer behavioral challenges, and experience fewer attention deficit disorders." Thomas Friedman, 2008. 


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